First Payment Solutions
A YouTube-based influencer marketing campaign was designed and executed for First Payment Solutions, a fintech platform solving payment processing challenges in Asia and Africa. The campaign targeted small and medium-sized e-commerce store owners through local creator partnerships — generating significant reach and measurable conversions via a performance-based affiliate model.
The challenge
Breaking through regional barriers
First Payment Solutions offers a unique value proposition for e-commerce merchants in Asia and Africa — markets where traditional payment gateways like Stripe face regulatory and operational restrictions. The challenge was achieving broad market adoption among small and medium-sized store owners who operate in fragmented, localized markets.
Traditional advertising channels weren't cost-effective for this audience. A trusted, creator-driven approach was needed to build credibility and drive adoption at scale.
The solution
Creator partnerships built on performance
A YouTube-first influencer campaign was designed to reach e-commerce business owners through relevant local creators. Rather than paying for impressions alone, partnerships were structured with unique affiliate codes and conversion-based compensation.
This model aligned brand and creator incentives, reduced wasted spend, and created a replicable framework for sustained growth — with every conversion directly attributable to a specific creator and content piece.
Campaign elements
Local YouTube creators in target regions were identified and approached. Selection prioritized creators with engaged audiences of e-commerce entrepreneurs and small business owners operating in Asian and African markets.
Each creator received unique affiliate codes embedded in video descriptions and verbal mentions — enabling direct conversion attribution and transparent performance tracking for all parties.
Creators developed authentic narratives around First Payment Solutions' value proposition, tailored to their audience's pain points and language preferences — ensuring genuine resonance across diverse regional markets.
Ongoing tracking and analysis of conversion codes revealed which creator types, messaging angles, and audience segments were most responsive — informing campaign scaling and continuous refinement.
Results
Ready to scale through influencer partnerships?
Tell us about your brand and goals — we'll build the strategy.